Casey Joe

Casey Hinds is an Afro-Latina born and raised in Brooklyn, now thriving in Atlanta with her one-year-old son, Allen. Since the age of 11, she has been capturing moments with her friends, never realizing that these early passions would pave the way for her content creation career. Embodying the IT Mom energy, Casey inspires and empowers women and moms to always look and feel their absolute best, sharing high-gloss, impactful content that resonates with a vibrant community eager for inspiration and empowerment.

“I create content because I’ve always believed that every woman deserves a confidant—a sister or friend they can turn to for advice on beauty, fashion, and health. Recognizing that not everyone has this support, I’ve dedicated myself to being that person. Through my work, I strive to be the voice that inspires and the guide who empowers, ensuring that no one ever feels they have to navigate life’s challenges alone.

My aspiration for my brand is to continually evolve and inspire moms to confidently become the best versions of themselves.”

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